We've been taking our time, crafting the best instruments on the market. And now, we're ready to make our mark.
Ideas
As the “new kid on the block”, we can’ t sit back and try to sell you on our history. While the old guys have been trying to sell you on their past glories, we’ve been working to improve and get every thing just right. We’ve been tuning up , and now we’re ready to turn up and rock!
Musical crosswalk
We turned a crosswalk into a guitar neck, so when people walked across it, it played different guitar riffs from speakers mounted on crosswalk signs. The guitar body was also painted on the sidewalk.
Museum pop-up
We created pop-up museums in various cities. They contained exhibits of the famous musicians from that city that used PRS guitars, including pictures, biographies and a model of the guitar they used . The last exhibit is a mirror with a hologram of a guitar legend that you can play along with for a song .
scavenger hunt
We painted a mural of a PRS guitar in various cities . People would then have to take a picture with it and post it . Next, the mural contained clues to find an actual guitar and an iconic riff. The person then had to find the guitar, play the riff and post it to Instagram using @prsguitars. The first person that completed the challenge was sent a brand new PRS guitar.